Based on our experience, we have created three pricing levels that are derived from the usual budget range of our clients as well as the career development stage of the photographers we represent.
1
Nothing ventured, nothing gained
Want to support talent and purchase young art at a lower price level?
Then this offer is for you, featuring young artists we have worked with on other projects such as Fotograf Magazine or the European talent support platform called Futures. We have a lot of experience with the youngest generation of artists and we want to give them a space to sell their photographs. We know from experience that the talents we select have great potential.
Price range: 5 000 - 15 000 CZK
How to understand the price?
The advantage is the lower purchase price. The risk is the uncertainty of the subsequent career development of the selected artist. On the other hand, it is exciting to see if your choice was the right one and, in particular, the purchase can be accompanied by a warm feeling that you are supporting young art even at the cost of risks. Young art needs you. Give it a try.
2
Golden Mean
Do you want to rely on a middle generation that already has a lot of experience, an well-established name and still manages to surprise?
So-called "mid-career artists" are a group of artists who have already established a distinctive visual language that they work with, as well as certain practices that they have developed. It's fascinating to follow the journey of finding original paths and themes that a given artist has carefully pursued, while anticipating further developments. These are professional artists who regularly exhibit in established galleries, museums and are also becoming represented in certain collections.
Price range: 15 000 - 55 000 CZK
How to understand the price?
The price, of course, depending on the size of the print and also the number of pieces in the edition, tends to be in the middle range and includes not only the demands of the preparation of the photograph and its realization, but in the case of "mid-career artists" also the connection with the previous professional career, which can be read from the CV of the artist - from the reputation of the exhibition venues, the renowned awards received or the representation in collections.
3
Safe bet
Do you want to invest your money in a renowned artist who, in addition to a lifetime of artistic practice, has built up a prestige not only in this country but also abroad?
This is a great choice where you risk very little and acquire a work of proven high quality that will never become outdated. On the contrary, it is already a true classic. In our offer there are authors who do honour to their name and, due to the rather older generation they represent, you still have the opportunity to meet them at prices that are still very acceptable for the Czech market. It happens that this group of photographers and photographers, out of sympathy for the domestic market, choose more favourable prices to help stir up interest in collecting art photography. The more works they have represented in various private and institutional collections, the higher their market value increases.
Price range: from CZK 55,000 upwards
How to understand the price?
In this category, the long-term professional and life experience of the artist, the uniqueness of the work and the high reputation that these artists have managed to develop over a long period of time play a significant part in the price of the work. Not everyone manages to reach this point in their creative journey. It goes without saying that this group of artists has had solo and group exhibitions in the most renowned institutions both here and abroad, as well as representation in a wide range of prestigious museums and private collections.
